Nadine Mezher is the Co-founder of Sarwa, the first and fastest-growing investment platform and personal finance app for young professionals in the region. Sarwa is backed by top international and regional stakeholders as well as government funds that include the Dubai International Financial Center and Mubadala Investment company. Nadine co-founded Sarwa after years of consultancy in retail strategy and marketing with a track record of projects delivered for clients ranging from government entities such as the Office of HH the Crown Prince of Dubai and multi-nationals such as Nestle. Prior to that, she worked for Dubai Tourism and Commerce Marketing, Government of Dubai in retail strategy and strategic alliances where she managed city wide activations and festivals. Nadine comes from a multi-disciplinary background with over 17 years of experience in management strategy and brand communication across industries and geographies. She holds a Bachelor of Business Administration from the American University of Beirut, as well as a degree in design from Esmod Paris. Nadine is an award-winning entrepreneur and regular speaker on global platforms on topics of business ownership, Fintech, and women in the workforce.