E*TRADE Financial Joins ABANA

E*Trade Financial

ABANA welcomes E*TRADE Financial. E*TRADE Financial is a leading financial services company and its subsidiary, E*TRADE Securities LLC, is a pioneer in the online brokerage industry. Having executed the first‐ ever electronic trade by an individual investor more than 30 years ago, the Company has long been at the forefront of offering easy‐ to‐use solutions for individual investors and stock plan participants. Founded on the principle of innovation and determined to level the playing field for individual investors, E*TRADE empowers its customers to take control of their financial futures by providing the digital products, tools and services, backed by professional advice, to help meet their near‐ and long‐term investing goals. The Company provides these services to customers both online and through its network of customer service representatives and Financial Consultants — over the phone and in‐person at 30 E*TRADE branches across the United States. E*TRADE operates a bank with the primary purpose of maximizing the value of deposits generated through its brokerage business.